Sato Life is a printed product display that brings together the most popular furniture introduced by the SATO company through its exclusive collaboration with an extensive network of partners from leading furniture companies all over the world. The SATO Group has been active in the office furniture market since 1964. The aim is to re-introduce SATO to the world of architects and interior designers as a quality and innovative design-oriented company. The clean style of design highlights the products as protagonists, while at the same time the dominance of white, empty space reproduces the atmosphere of a gallery in which the reader can mentally wander. Freed from the compulsion of serving a tight corporate brand manual, this printed showcase redefines SATO’s corporate identity, using elements like a light-weight paper in the body and on the cover, as well as a red thread binding technique.